About

Who We Are

The Fit is a fashion technology start-up based in Sweden that uses AI to give retailers highly accurate consumer body data. Helping e-commerce win previously unattainable consumer insights and setting the new standard for personalized online shopping experiences.

The Founders

Lisa Lindvall

Lisa Lindvall, co-founder and CEO of The Fit. Lisa has spent close to a decade in sales, business development and team management. She has two previous startup journeys under her belt with 4 years of experience in fashion-tech. Lisa has received the SKAPA- award for young innovators and was selected as one of the 100 most promising young entrepreneurs by Pris Daniels Fellowship & IVA.

Kelly Hubble

Kelly Hubble, co-founder and CTO of The Fit. Kelly holds an M.Sc in Mathematics from the University of Uppsala. He hails from California and has worked in the Silicon Roundabout in London, before finding his way back to Sweden. Kelly has well over 10 years of experience working in machine learning and data science, running a consultancy firm that helps companies build AI solutions and ML development teams.

Our Vision

The Fit changes the future of online shopping by powering personalized user experiences for millions of customers. We bring transparency to consumers and data driven insights to businesses, creating a new era of e-commerce.

Our Mission

We believe in a future where everything is personalized after our unique preferences and bodies, enabling us to produce, distribute and consume sustainably. Our mission is to have a positive impact on people and the planet by making the next level in personalization a reality.

OUR Mission

We believe in a future where everything is personalized after our unique preferences and bodies, enabling us to produce, distribute and consume sustainably. Our mission is to have a positive impact on people and the planet by making the next level in personalization a reality.